It’s becoming increasingly common to see adverts in magazines or newspapers or billboards that feature a square barcode like the one pictured.
So what is it and why is it used?
Quick Response codes (QR codes) are similar to barcodes used by retailers to track and price products.Invented in Japan, they are just starting to make an appearance on our shores.
The QR code contains information unique to the company, brand or product it is featured on. Scan the QR code with your iphone or other android device and you will be directed to a website, receive installation instructions, directions to a certain location or a variety of other relevant information.
Some examples of where QR Codes are or could be used are:
- On your business card.
- Your brochures and other marketing materials.
- The sides of trucks and trailers.
- Product tags and packaging
- Convention and event nametags
- Restaurant menus
- Event ticket stubs
- Point-of-sale receipts
QR Codes provide people with a unique opportunity to interact with technology in order to get the information they need.
For more information click here to visit the Social Media Examiner website.
