Print helps to promote kiwi exports

     Did you know that 90% of sheep and lamb and 80% of beef meat produced in New Zealand each year is exported?*

The meat industry is New Zealand’s second largest food export, worth around $5 billion a year*. New Zealand meat is well known for its freshness, quality and taste. When it comes to exporting meat, strict guidelines have to be met including information on all products. Labels on meat packaging play an important role, providing the customer with the type of meat, date packed and expiry date.

Invercargill company McDowall Print has produced print labels for exporters for over 30 years. They work with meat and dairy exporters who supply markets in the Middle East and China. Over time printing technology has changed dramatically and with the installation of their brand new digital press, McDowall Print is using the latest technology advances to print at super fast speeds.

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Print proves its place in the marketing mix

Print's place in the marketing mix is as strong and relevant as ever. Read the case study below about a direct mail campaign and how it brought about results for the client.

Client Nick Cooper, General Manager of Carevets, had this to say of the campaign; "Personalization was key to the campaign and its instant ‘feel good' appeal got immediate buy-in by staff and customers. It ticked all our objective boxes with a great return on investment, increased store purchases and largely increased product penetration. It was our first such campaign and we now plan to roll it out nationwide."

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Quality key to Send a Card’s success

A new product from New Zealand Post that combines the convenience of technology with the trusted medium of print is proving to be a hit with customers.

Send a Card is an online service where you can create high-quality, personalised greeting cards and postcards and send them anywhere in the world, all through the Internet.

The system was launched in November 2009 and offers small businesses an easy and engaging way to communicate with customers while giving consumers a personal way to connect with loved ones.

Read more: Quality key to Send a Card’s success